March 23, 2007 21:11
Category: Writing
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For once this is not meant for those who wish to burn endless dollars on online ads. Though the fact remains that even they too need content development plan to steer their websites to more conversion vis-a-vis increase in visibility. Why do you need content development plan? Why, for that matter, do you need content at all?
Ok, let's cut the hype. Coming to point, what's often overlooked is that no website can survive fierce jostling among similar websites unless it has some value to offer. No search engine will ever be ranking a webpage at the top till it knows that the webpage has something solid to inform its viewers. Hope there's no doubt here.
Well, if you now appreciate inevitability of content for your website to flourish, you're past the halfway mark. The next half is equally crucial, if not more. You've to decide what all you must add as contents. Here's where content development plan comes to the fore.
Let me dwell a bit here. Suppose you've a site on fishing and you're selling fishing tools. (Good for me, since of all delicacies, I'm particularly fond of nicely marinated fish preparations) If I were you, I would have loved pages about fishing experience, preparing baits, the thrill of awaiting a catch, the early morning venture, where and how to find enough catch, sweet water fish versus sea fish, and so on.
This means the content development plan of your website will encompass all that a fishing enthusiast will like to get a feel about. It's a niche topic, and so your content will expectedly deal on fishing experience in your area. Plus some valuable inputs to enhance catch and suchlike.
Think about it. If in doubt, why not place yourself in the shoes of one who desperately needs a tip or two to make his next morning's fishing trip a success? Therein lies the clue to build your content brick by brick for your site.
The point is that you need to devise your content development plan in such a way that you're able to add resource-rich information on and on. Needless to say, your content will have to be related to your central topic and not aimlessly deal on something else.
If this sounds easy, in practice it may not be so. The reason being it is tempting to stray away from the main thrust of your website. For example, if you deal too much on scenic beauty of your favorite fishing harbor, you're in fact wasting your opportunity. Why?
Because, a fishing enthusiast will be more interested to know how to go about, rather than knowing how he can enjoy his drinks in the lap of nature.
Putting things in perspective, 2 things become apparent. First is of course that you need just about any quantity of content to remain in reckoning so far search engines are concerned. The second is that you have to have a perfect (or near-perfect) content development plan to enable you make your website information-rich.
In final analysis, only targeted content will stand your website in good stead. If you hold this theory good, remember you need a commensurate content development plan in place before you proceed.
Content Development Plan - Understanding Its Necessity
When you start a website, the priority from day one is usually to explore ways to earn money from it. This is a wrong step because unless your website is able to attract plenty of targeted visitors, there is just no possibility to make earnings.
What follows therefore is that your site must have sufficiently large amount of content, which will drive interested viewers to your site. Once you ensure steady flow of traffic, it is time to motivate them into taking action that will lead to their making a purchase of your product or service.
As you can see, the right concept of developing a website ought to be based on 'Content > Traffic > Presell > Monetization', where monetization or earning money comes at the last of the chain.
If you are serious about making your website a success, there is simply no denying that it'll need lots of contents.
Which is why a content development plan has to be thought of in advance and put in place with care and determination in order not to miss out on generating ever-flowing traffic and cashing in during their stay.
