March 23, 2007 19:47
Category: Writing
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When you start your website, the first step will be to plan its content development. Since writing and preparing content for the web is altogether different from writing and preparing content for print publications, there is an added importance for properly-planned content development.
On the web, your visitors seek specific information. If your website is related to the information being sought yet fails to provide it to the satisfaction of your visitor, he will simply move to another website. If and when that happens, you have no control to retain your visitor and provide his information in real time.
Content development is therefore an issue akin to building your house. Just as you make a detail plan for your house from foundation-laying right up to interior decor, your website too needs content plan even before you start.
Let us take examples of 2 craft related sites. Suppose one of them is an ecommerce site which will sell Indian handmade crafts. How will this website plan its content development? Since the main objective of the ecommerce site is to earn by selling crafts, its contents will always try to convert visits to sales.
How will visitors come to know the site? If not by heavy advertising, the ecommerce site will have to create enough relevant contents in order to bring visitors. In this case the contents may dwell on features and advantages of the crafts proposed to be sold. Remember the focus is on conversion to sales. Therefore its content has to reflect the main objective of the site.
In the second instance, let's say the website provides information on Indian crafts. This website earns money by referring visitors to ecommerce sites, such as the first one. It also earns from ads displayed at the site.
Here the content plan has to be to create a large amount of keyword-targeted contents which will bring visitors to the website. The focus of content developing is therefore on providing good relevant information, and there will be no edginess or emphasis on conversion to sale.
Even though it is evident that content development plan is important for any successful web BUSINESS, website owners rarely pay enough attention to it. One reason may be haste on their part or ignorance or both. The other reason however is more serious.
Many website owners tend to overestimate in-house ability to chalk out content development as necessary. In effect, nothing of the sort happens, and before they wake up to reality, sufficient time and money is already lost.
The bottomline is whether you want to sell product or service at a business or commercial site or just want to script your personal site, the first step will be to write down a proper content plan which is feasible and easy to follow on as your site progresses.
In this website we've provided some free resources - free web content articles for example - to help you on development of content.
When you plan a website, you may look for expert content writer who can help you with inputs for developing content and also create focused contents relevant to your website's objective. Because, in final analysis, nothing succeeds on web better than good content planning and creating targeted content.
