May 21, 2007 12:15
Category: Other Information
[]
[To Blog Main]
There is no way you'd dislike the concept of web video. After all, we're grown up with the adage that says, a picture speaks a thousand words! True, there are any numbers of website videos that are rank bad, and not fit for consumption by all.
Equally, in fact more than them, there are excellent web videos that are educative and treat for eyes. Increasingly, all mainstream media sites are having video broadcasts. Even newspapers that have online presence have taken to videos like fish in water.
An Example Of Web Video
Let's take the example of the following business news video from renowned news agency Reuters. It speaks about forthcoming launch of Halo3 by Microsoft in September.
Similar to single news video, there can also be a web video feed, where there can be say about 25 latest news items in one single feed. When you choose one item, you're shown a brief update of that and an accompanying web video.
Like I've added the above web video, you too can embed it when you click on the button 'mash'. The point is web videos enhance stickiness of your site and people feel compelled to come again and again to your website in search of latest news video or any other latest web video you add.
You Too Can Make It
Okay, the above feed has news web videos from other entities. What about you? Can't you too make website videos yourself for your site? But of course you can.
If you've taken a video shoot of an event, you'd have the video file in AVI format (.avi) among others when transferred to your computer. You can now have your video file transformed into a flash web site video capsule free of charge at Google Video or YouTube (also owned by Google).
Though these are free the quality of web video is not good always. If you want consistently good quality, you may consider the services of Easy Web Video, or perhaps Web Video Zone.
Steps For Making Good Video
Well I'm not a big expert, but I do understand that like anything creative, web video too can be made to work wonder if done correctly. For more inputs on this, I turn to Paul Hooper-Kelly to do the explaining of successful web video.
Paul owns two on-line TV stations and will show you how you too can easily electrify your website with video at: http://www.internetmarketingmagician.com/8m.html.
Here is Paul's article:
Web Site Video - Five Secrets Of Success
It's not enough to realize you need to keep your marketing on the cutting edge by incorporating web site video. Like all endeavors from putting a man on the moon to baking a cake, there is a definite formula to follow for success, and here it is.
Be sure your video starts instantly --even for dial up:
Most web surfers, when faced with the candy store that is the Internet, revert to childhood and adopt the attention span of a Guppy. Consequently, unless your video snaps open the instant the page appears, you'll deny yourself the awesome marketing bonanza of web site video.
Ten seconds to live or die:
Even if your video is faster than your visitor's finger, don't get complacent. Make the opening of your video really snappy by getting straight to your key message. Don't waste precious seconds saying who you are and where you come from, because this can be better handled by an overlay that flashes your name and your company logo on the screen, whilst you are getting your verbal message across.
Soundtrack:
Always remember people buy with their emotions, so don't overlook the subtle, but effective impact video music can have on them. But do bear in mind many people view your web sites illicitly -- whilst in the workplace -- so no sudden ear-splitting effects. Unemployed people don't make loyal customers.
Backgrounds:
If you have a section of narrative, give some thought to the background. A plain background is fine for a how-to-do video, but in a sales video, you should think carefully of a background that will enhance the feeling you are trying to convey. So, if you were selling toothpaste, you would convey the feeling of a clean, fresh mouth with a view of snow-capped mountains.
And, if you've no time to trek to Aspen or St Moritz, simply use a chromakey effect with a photo from a royalty free collection.
Study video marketing:
One of the traits separating successful people from the also-rans is the thirst successful people have for new knowledge. So never, stop learning about video marketing. The ideal time is when you are relaxing in front of the TV, because you can study the world's best practitioners of video advertising simply by watching the commercial breaks.
See how they get right to the message, with great economy of words. Time the duration of the ads and think what you would have done differently in that timeframe. I promise you, before long, you will see patterns emerge which will give you a viable template you can use for your own web site video, confident you are modeling on the best.
