March 26, 2007 16:54
Category: Writing
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As in everything else in life, the last word on website content is to keep it simple. But then, 'simple' may have different shades to it. What is apparently simple to one viewer may not be same for another.
But perhaps an ideal content is one that is simple to both search engines and human visitors. If this sounds confusing, in reality it is not. In fact, experts would have us believe that it takes more effort to make your content difficult than the other way round.
By now, sharp eyes would have detected that 'website content' is the keyphrase around which this piece of writing is based on. That's right. Well then, let's find out how for your website, content can be made better use of.
We'll start with its emphasis for human visitors, moving on to how search engines' appetite can be met, before rounding off with discussion on necessity of targeted content.
Website Content For Human Viewers
This is the cornerstone of any successful web venture. When a flesh-and-blood visitor chances upon your webpage, she invariably looks for solid information that would satisfy her need.
If this is true, which indeed it is, it means your web content has to convey a meaningful information to her so that she feels inclined to roam around your website for some more time.
The more you're able to retain her within the confines of your website, the more the chance is to convert her into taking some positive action in your favor.
In other words, you can ill-afford to jam your content with too much of keywords, lest it becomes irritating for an actual viewer to read it at ease.
How Search Engines See Website Content
When search engines come calling, they pick up the bare bones of your web content in terms of actual words and sentences. Keywords play an important role (on-page factor) as much as in-bound links or IBLs (off-page factor) do to signal search engines about the importance of your content relative to millions of others.
In this game, too much of KW concentration compared to total number of words 'seen' in a page will not auger well for your content. Which means caution and diligence are necessary while sprinkling keywords to keep your web content in good books of search engines.
Targeted Website Content
Every time I deal on this, I find it tempting to recall Ken Evoy’s 'stern' suggestion that every website content must inevitably stress on what he terms as 'pre-selling'. The logic he presents is simple enough.
When a web visitor comes to your site, she is not pre-determined to use or buy your product or service. She expects to-the-point information and the more she is satisfied with the information your web content provides, the more inclined she will be to do you favor.
It therefore makes sense to create targeted content that pre-sells your product or service.
What Then?
Let's recap. Keyword-rich content is necessary for search engines. If you've too many KWs, both human viewers and search engines will turn away. If your content is not targeted, then also you'll not benefit.
Balancing between ideal content and improving web business needs careful planning and clear understanding of objectives on hand. This is how every web content would need to be shaped.
Among the possibilities discussed, you'll readily agree that writing pre-sold, targeted content is the most important of all. Attend to this first, and then distribute your KW sparingly within your website content.
This'll do the trick. It's simple, you see.
