January 16, 2007 21:23
Category: Optimizing
[]
[To Blog Main]
Over the past 2 weeks, I've been asked by 2 websites to render my suggestion with regard to 'progress toward more search visibility'. The idea is to devise ways and means to increase sales from respective websites.
I started with a look at their websites and inquiring which search terms are the ones that their visitors use to reach their sites. The latter requires examining log files of the sites.
Surprisingly, log-file analyses haven't occured to them, because they haven't thought it would help them. In any case, the log-files wouldn't reveal much as I soon discover when I happen to see the websites.
In both cases, the websites are at best corporate statements, written in business-like fashion with little, if any, use for ordinary users. Since the emphasis is only on highlighting main company activities, there is no place to work on and enlarge contents, which is so vital from search engine viewpoint.
In a related article I've written a couple of days back, I've spoken on the need to understand why a website is needed after all, and what it is one has to do to make it successful. Many people wrongly feel that starting a website doesn't merit too close an attention, compared to what is needed after a website is started anyway (like search engine optimization).
Admittedly, my concept is take-off from Ken Evoy's oft-repeated advice that unless there is a direction, there is no goal. And once a goal is known, the only way to reach it is through continually creating a large amount of content. His video-action guide is such a help, that only those who have used it know its true value.
No prize for guessing what I have to tell to the 2 websites I've been referred to.
And if you're wondering what a properly-done content-rich website can do for you, I've a video here (below) for you. It's the tale of a 6-year old girl, whose mom runs a successful home-based Internet business, and who's happy that her mom can still afford good amount of time to look after her.
