March 26, 2007 12:43
Category: Writing
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Ever imagined your web content can make your viewers build your fortune? Seems far-fetched? Not really, if you spare it a thought or 2.
Let's accept a cogent writing program gives your website a definite edge with which to reap benefits. Does your content reflect authoritative voice, ability to convince, and above all gently coerce your viewers to do you favor?
If not, it'll be a waste of opportunity. For, if your writing plan is not interesting enough, your visitors will have good reasons to leave you in a huff. Because, at the basic level, writing plan of a site reflects its readiness to prepare and expand a focused content development plan, all of which is directed toward benefiting your visitors, thereby benefiting none else than yourself.
As distinct in scope and meaning from web content development, writing program also refers to the technique of cogent writing on standalone basis. This article will concern about writing for web content.
At the outset, let it be said that in so far as targeted content forms the bedrock of a well-planned writing program for a website, there are many schools of thought that go to suggest ways to properly implement it. Let's deal on some of them below:
Headlines, Opening Sentences
With choice aplenty, web visitors are a fickle lot. To arrest their attention for a few moments more, your writing ought to have headline that instantly evokes interest. What about something like "5 ways" or "7 steps" or "10 top tricks"? Heading such as these has withstood the test of time. You can safely assume viewers will at least make a fast-scan of the page trying to judge if it holds promise as the heading says.
But if your writing strategy is such that the content cannot have a compelling headline, your task becomes a tad difficult. In such cases, a safe bet will be to not only devise a punching heading, but also have some spicy sentences in the first 2 paragraphs.
Keywords
No prize guessing right why keywords are important. But do keep in mind certain important points:
- The keywords you choose must be consistent with your overall writing program.
- 1-word (even 2-word) keywords are passe. No longer can you hope to command good search ranking with them. Instead, try to unearth less-used 2-word, 3-word and 4-word keywords. Which tools are there to help you? I'll mention 2 free keyword finders that are of great help:
1
Google AdWords Keyword Tool
It's a help provided by Google for those who use AdWords program. If used with patience and diligence, you'll find yourself spoilt with options for the keywords for your writing program.
2
GoogSpy
It's an all-time favorite of mine. GoogSpy 'spies' on about 500,000 KWs everyday from searches made in Google and then stores them in a massive database, so that you can discover those that are relevant for your writing program. What is good about this tool is it informs you keywords that are being bid on by your competition.
Skeptics may argue that 500,000 KWs pale when compared to billions of searches made in Google everyday. While that is true, don't get swayed by it. Instead, remind yourself that GoogSpy can easily get you going with your writing program if you're on a modest budget.
Don't Lack Substance
Nothing can substitute solid informative content. Marketing man will say headline and first paragraph matter most in a writing program. They do, but what if rest of your content lacks purpose. That is an even bigger mistake. For the simple reason that your visitors will feel 'cheated' that their time is wasted.
If so, are there helps so that you can make informative writing? Program your ability to find targeted content from a vast array of free information available online. Have a look at this content article for more.
Utilize Feedback
Sounds strange, for possibly you've no feedback at all? The answer is you have. Refer your log files, they tell you more than you can think of - where your visitors are coming from, which pages they see, what they click on, how long they live within your site's confines, and so on. The truth is log files are perhaps the single-most useful resource for planning and revising your writing program.
There are many free web-analytics software that are excellent for small websites. For all my sites I use the free Google Analytics, and for my blogs I also use MyBlogLog (now owned by Yahoo!). MyBlogLog's basic version is free, but its paid version of small fee is a gem.
Conclusion
There are many issues that concern writing program. Here are the most basics that according to me are vital. Optimizing webpage must also be a part of your writing program, but this is a separate topic altogether.
To remind ourselves, in spite of any excellent plan for success, long-term strategy needs to focus on lots of contents. This then is the most singular aspect of a good writing program.
